nashville seo consultants blog

Stock photo of two businessmen shaking hands.

Affiliate marketing is a business practice that most often applies to web-based businesses like blogs or ecommerce websites. If we were to use a text-book definition, we would define affiliate marketing as the practice of promoting another company’s products or services on a website you own and receiving a small commission in exchange. Affiliate marketing makes the most sense for businesses that don’t have a product of their own to offer but instead provide useful information to a targeted audience for free.

Google My Business Stock Photo.

Google My Business (GMB) is the most important citation listing a local business can have. The SEO benefits that a GMB listing provides makes it a gift that keeps on giving to business owners. During the last two months, Google My Business has announced two major changes which will allow business owners to better optimize their Google business listing and attract more customers in return. Those changes include allowing business owners to publish a description of their business (discontinued in 2016) and allowing restaurant owners to publish menu items within their listing. 

Stock photo showing the importance aspects of SEO.

Search engine optimization (SEO) is always changing. What works for your business’ digital marketing strategy today may not work next week. Google is always changing their algorithms to stay one step ahead of those that try to game the system. Sitemaps are an aspect of search engine optimization that have been around for a long time and many wonder whether they still provide any value to your website’s SEO strategy.

Google Stock Photo 2.

Google My Business (GMB) is now allowing local business owners to publish a description of their business within their GMB listing. This change comes several weeks after Google announced they would be allowing restaurant owners to publish menu items within their Google My Business listing. Business owners were previously able to provide descriptions for their business until the feature was discontinued in 2016. Google has now decided to bring it back.

Venture Capital Stock Photo.

Should you seek venture capital (VC) for your business in an effort to take it to the next level? If you’re an entrepreneur with an innovative or disruptive business idea, you’ve likely already pondered that question. The first thing to consider is whether or not you’re willing to give up a stake in your business and have expectations placed upon you by new business partners. That’s a tough pill to swallow for business owners that are used to calling the shots and having complete control.

Facebook Colorful Stock Photo.

A few years ago, Facebook changed it’s algorithm in a way that would allow for the social network to generate more revenue from advertising. The algorithm switch caused many business pages to lose their free organic reach on Facebook. This required business owners to spend money on boosting their Facebook posts if they wanted to reach a larger audience. The organic reach of your average Facebook post is now a measly 6%. Is spending money to boost individual Facebook posts worth the investment?