nashville seo consultants blog

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We recently published an article on the most important questions to ask before hiring a social media marketing company. What to look for when choosing a digital marketing or SEO company requires even more consideration before making a decision. That's because search engine optimization (SEO) spans many areas of digital marketing including technical and on-site SEO, keyword research, content marketing, social media marketing and link building. Finding an SEO company well-versed in each of these areas can be challenging.

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The emergence of social media in the last decade has created a whole new industry of companies that are able to provide social media marketing services to small businesses and entrepreneurs. Unfortunately, this new industry has also revealed many shady social media enterprises that always seem to be coming out of the woodwork. If you haven’t received an email from an individual in India declaring they can get your business to the top of the Google search results, then check your spam box. It’s there. 

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With search queries on mobile devices at an all-time high (60%) and still climbing, there is going to be a major shift in the search engine optimization (SEO) world in the next two years. At this point in time, most mobile device users still search manually via the major search engines just as they did on desktop computers. However, with breakthrough technologies like Apple’s Siri and Amazon Echo, voice search will soon dominate Google searches and brand’s need to be ready for this change.

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What is growth hacking and how is it different than traditional marketing? Growth hacking is a term that was first invented by entrepreneur and angel investor Sean Ellis. Sean helped launch businesses such as DropBox, EventBrite, Qualaroo, and first began using the term back in 2010 when hiring his replacement at the startups he had helped scale. Not so coincidentally, Sean went on to found GrowthHackers.com. The definition of a growth hacker is someone that can help ignite a businesses’ marketing strategy into growth and is willing to take any route to make that happen. A growth hacker is extremely efficient at helping startups utilize innovative, creative and inexpensive marketing methods to achieve quicker growth.  

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We’re currently living in an age where social media dominates our daily lives. Gone are the days when businesses needed to bootstrap and build a hefty list of supplies to fuel their startup. These days, a professional website, a laptop and a social media marketing plan are plenty to help get your business on the fast-track to generating sales. But which social media platforms are best for your business? The answer lies within your company’s targeted demographic as well as what kind of content your company is able to produce.

Photo of the downtown Nashville skyline in Nashville, Tennessee. 

Amazon CEO Jeff Bezos’ caused a national stir when he announced that Amazon was scouting 20 cities that could potentially land it’s second headquarters. The winning city would receive nearly 50,000 jobs which would in turn attract a host of other tech-related business entities as well. Nashville, Tennessee with it’s booming economy and educated workforce made the final cut with some news sources even considering it the favorite.