Mobile Mentor, Inc., a mobile solutions company from Auckland, New Zealand, will be opening an office in Nashville, Tennessee and plan to hire more than 100 people as well as invest more than $2 million into the city. The move is aimed at providing more efficient service to the company’s North American customers and to better target Nashville’s thriving healthcare industry.

Read more: Mobile Mentor To Open Offices On Nashville's West End Avenue

Google has rolled out yet another feature to it’s popular Google My Business platform. In previous months, the company brought back it’s “business description” feature, introduced the “menu items” feature for pubs and restaurants and added the “services feature” for all small businesses. Now select small business owners will be able to add videos and photos to their “Google posts” section within their business listing.

Read more: Select Local Businesses Can Now Add Videos To Google Posts

Last month, we published a blog post on important questions to ask before hiring an SEO company. The reality is many business owners are on the ropes about whether to outsource their SEO and digital marketing efforts or to do the work on their own. Large corporations can afford to hire an SEO specialist and have them work in house. Many small businesses and startups don’t have that luxury. There are many things to consider if you’re an entrepreneur in this position and the biggest factor to consider is time.

Read more: Should I Outsource My SEO And Digital Marketing Efforts?

Search engine optimization is complex process that requires plenty of strategy and it takes time before results are seen with any SEO campaign. There are some businesses that can do minimal SEO and still rank well; especially if they’re a local business with little competition. If your products and services cater to a national or even an international audience, then the SEO strategy needed to succeed becomes even more sophisticated. So what are the most competitive industries to rank in when it comes to SEO? Believe it or not, that answer typically lies within which industries spend the most money on advertising with Google Adwords.

Read more: The Most Competitive Industries For Search Engine Optimization

Reputation management is a very important aspect of a small business’ digital marketing strategy. Consumer opinion is largely based on the number of positive reviews your brand has on important citation listings like Yelp, Manta and Google My Business. This is especially true in an age where mapping systems are becoming more sophisticated and mobile searches are dominating desktop searches. When a business receives a negative review and doesn’t address it or discovers it several months later, they could potentially have lost out on thousands of dollars in revenue.

Read more: Reputation Management And Fighting Fake Online Reviews

It’s no secret that Nashville, Tennessee’s job and real estate market have exploded over the last decade. That trend continues and is coming to the once neglected City Heights section of Midtown Nashville. E3 Construction Services LLC will be building a mixed-use development on a 2 ½ acre plot near the corner of Clifton and 25^th avenues. The $40M development will be called “The Connect at City Heights” and will feature a mixed-income residential building, a 400-vehicle parking garage, retail shops, restaurants and potentially a small grocery store.

Read more: New Mixed-Use Development Coming To Nashville's Midtown Area