Over the past year, Google has made several updates to their Google My Business (GMB) platform by allowing business owners to better optimize their listing to attract more customers. The first change was allowing business owners to publish posts inside their GMB listing. Virtually any kind of information can be included in these posts from store promotions to holiday messages to changes to store hours. The next change allowed restaurant owners to include their menu items in their GMB listing. Most recently, Google allowed business owners to publish a business description inside their listing; a feature that was discontinued in 2016. The most recent change allows all businesses, not just restaurants, to include their services in their GMB listing. The motive behind these changes is to allow businesses to list as much information as possible without customers having to actually visit a company’s website.
For business owners that would like to make this change, you’ll first need to login to your Google My Business listing and then click on “info” followed by selecting “edit services”. In the services section, you’ll have three areas to fill out including
- Section Name
- Item Name
- Item Description
Under “section name”, you may want to list each major service your business offers and then for “item name”, you’ll list a subcategory of each service. This feature is only available in English-speaking locations. Optimizing your Google My Business listing can go a long way in helping your business receive more inquiries via the Google search results. It’s also very important that your Google My Business listing not only matches the information listed on your website but also the information listed on other important citation listings including Yelp, Manta, Apple Maps and the Yellow Pages.
Are you a small business owner or entrepreneur that needs help optimizing your local SEO campaign? John Mann SEO Consulting is a reputable digital marketing company in Nashville, Tennessee that offers consulting services in areas such as search engine optimization (SEO), content marketing, email marketing and social media marketing. We provide free consultations and website audits to all businesses that inquire about our services. To schedule your free consultation, give us a call at 615-491-9819 or complete our inquiry contact form.