John Mann SEO Consulting is a social media marketing company in Nashville, Tennessee with nearly a decade of social media marketing experience. The first step in our relationship will be to listen to your business objectives and identify which social media platforms will be the biggest drivers for your brand. We will then tailor a customized campaign around those networks. Every business should at least have a presence on all social media channels and we will gladly build the networks your business does not have an account for. The most important social media networks for businesses include
- Google Plus
There are also many paid advertising opportunities for your business on social media. We’ve found that “Facebook ads” are by far the most effective social media advertising method. Not only is Facebook the largest social media network but it also allows your business to target an audience based on their interests, location, gender and other important demographics. Social media marketing can be tricky because users are often very far down the sales funnel and aren’t immediately ready to convert and make a purchase. The key is to strategically target and build an audience on social media that would most likely be interested in the products and services your business offers. Your company’s social media marketing campaign can also be an excellent branding opportunity that will help your business generate more sales down the road.
Here are some of the most important social media marketing statistics that you should know as a business owner.
- 80% of regular internet users in the United States have a Facebook account and check it daily.
- More than 2 million businesses actively advertise on Facebook.
- Visual content is 40 times more likely to be shared by social media users compared to text.
- More than 70% of users that have a positive experience with a company’s social media channel will recommend the business to others.
- Instagram is the most effective social media channel when it comes to influencer marketing.
- 80% of time spent on social media networks are spent on mobile devices.
- Nearly 90% of private messages sent to a company’s social media account are ignored.
- Millenials and members of Generation X are twice as likely to follow a company’s social media accounts than older generations.
John Mann SEO Consulting will also help integrate social media automation tools such as Buffer or Hootsuite into your company's social media marketing strategy. These tools will allow your social media posts to be scheduled during peak social media hours or around the clock while you're addressing other important business matters. Hootsuite and Buffer allow users to connect three social media networks for free and are very affordable tools if you’d like to connect more.
Are you a small business or entrepreneur in Nashville, Tennessee wanting to build a stronger social media marketing campaign? John Mann SEO Consulting is passionate about helping brands build a stronger digital presence that will help quickly scale the business. We provide free consultations to all clients that inquire about our services. To schedule your first consultation, please complete our contact form or give us a call at 615-491-9819.